3rd Annual LeadsCon Golf Tourney and Dinner

January 25th, 2011

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Ladies and Gentlemen,

It is with great privilege and excitement I send this email announcing our 3rd annual Golf Tournament and/or Dinner to be held February 28th, 2011 the day before LeadsCon West (Las Vegas).

Golf will be held at Bear’s Best Course (comprised of a recreation of Jack Nicklaus’ 18 favorite holes around the world). Remember, this is best ball scramble, so you don’t have to be good at golf to have a ton of fun. And, of course, dinner will be at the mouth-watering Texas de Brazil. Feel free to just play golf or just go to dinner… or do both!

You might be saying this email is way early… but I wanted to make sure you have it top of mind while you plan your 2011 travel calendars. Last year we had 120+ top C listers in our industry and I wanted to give my friends a chance to RSVP first to guarantee your spot as we will have to cap the numbers this year.

Finally, I had several requests last year to sponsor this event… so, if you are interested in co-sponsoring please let me know and we’ll see what we can do.

Can’t wait to see you there. Email me at pmoss@mossaffiliatemarketing.com with your reservation for golf only, dinner only or both golf and dinner. Send your name, company and if you are golfing your handicap.

Take care,

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Paul
CEO, Moss Affiliate Marketing

P.S. If you haven’t registered for LeadsCon, use our special sponsor rate discount link to SAVE $$$.  Your discounted rate will be $545. This rate is good until Feb 11, 2011

https://www.regonline.com?eventID=895127&rTypeID=4414633rd

First Annual MOSS Partner Playoff Event

January 5th, 2011

WHEN: The playoff is from January 1st 2011 through January 31st 2011

PRIZES:
Grand Prize – All Expense Paid Trip to LeadsCon Las Vegas, including:
-Round trip airfare to Las Vegas for 1
-3 nights at The Mirage
-1 conference pass
-1 paid invitation to the MOSS Golf Tournament and Dinner

Runner Up – Free LeadsCon Conference Pass
Essay Contest Winner – Free LeadsCon Conference Pass & Paid Invitation to the MOSS Golf Tournament & Dinner

HOW TO PLAY: There are 2 ways to play-
1. Kick butt in January!
-The Grand Prize winner will be awarded to the partner that generates the largest percent increase in revenue from January 1st-31st 2011 as compared to December 1st–31st 2010.
-The Runner Up prize will be awarded to the partner with the second largest increase.

2. Submit 250 words or less to your Account Manager highlighting how attending LeadsCon will help you grow your business with MOSS.
-Judging will be done by the MOSS Account Management Team
-Entries must be submitted no later then 5pm EST Monday, January 31 2011

RULES & ELIGIBILITY:
-To participate in the revenue based portion of the contest you must have generated at least 100 leads and $1000 in revenue for December 2010
-Revenue across all MOSS campaigns will be included
-Bad/fraudulent as well as returned leads will be excluded from total revenue
-You must be based in the continental United States to be eligible for the Grand Prize
-You will be automatically entered into the contest if you meet the above criteria
-If you are a winner and have already purchased your flight or conference pass MOSS will re-imburse you up to $350 for the flight and $545 for the conference pass
-All partners are eligible to participate in the essay contest
-You can participate in both the revenue and essay contests
-Winners will be announced in early February
-Contact your Account Manager with any questions

DATES:
-MOSS Golf Tournament – February 28th at Bear’s Best Course
-MOSS Dinner Party – February 28th at Texas de Brazil
-LeadsCon Conference – March 1st & 2nd at The Mirage

Throughout January we will be sending weekly updates announcing the affiliate ID’s of the top 10 partners in the running for the Grand Prize & Runner Up, so you can track your progress! Watch for the first update on January 12th.

Good Luck!

P.S. – If you’d like to book ahead and save, check out the below discounts. Remember, if you are a winner we will re-imburse you.
-Click Here to take advantage of our special sponsor rate and save $200 on your LeadsCon conference pass

-Click Here to book your room at The Mirage for $99 a night, the deadline to book at this rate is January 28th or while rooms last

Moss Affiliate Marketing reserves the right to alter or change the contest rules and eligibility at any time without prior written notice

Welcome to the team Mr. Muskoff

December 14th, 2010

Holy Cow! What a fall. This past summer I wrote a blog reflecting on the industry changes that occurred during the middle of this year. Now, I am writing a blog reflecting on all the activity w/in Moss Affiliate Marketing this fall. This should be fun.

First of all- thank you affiliates. Quarter over quarter you over deliver. Keep on rocking rock stars. Great work.

Secondly, I am so proud of our team- you have all kicked some serious ass and have added so much value to our partners that will come to fruition in Q1, 2011. That means you Poppy, Wendy, Daniela, Brock, Brandon, Jenn, Brett, Jeff, Kate, Sunny, Kelly, and even ‘late to the party’ Brian! ☺

Personally, I was able to do some pretty cool things this fall- a quick jaunt to Mexico, a dip in the Playboy Mansion pool, and hanging with the NASCAR pit crews for a race were all a lot of fun… but, quite frankly paled in comparison to what we did with the company.

We added 3 high power executives to our company this fall. Many of you knew Jeff Coppock and Brett Moses from a past life. Through the BankRate acquisition we were able to add them to our team- that has been great. As with all things with a long sales cycle and technology integrations- the impact of what they have already accomplished won’t truly be felt until next year, but, trust me- from my view, the action behind the scenes at Moss is more exciting than I have ever seen in my career; a career that has witnessed tremendous innovation and success.

In November we added Brian Muskoff as our COO. I could not be happier about this move. He has come in and adapted to our quick pace, and complex business so quickly. I am so excited to see how he and Wendy (who so many of you have deservedly complimented throughout your integration processes) work together with our contractors to take technology/database/etc to the next level.

As a result we have been able to move Kate Budd out of day-to-day operation and back into Marketing where her experience is off the charts. She is looking forward to developing tools to help the affiliates market to maximize your profitability. Kate, thank you for all your efforts in operations these past two years- I can not thank you enough for what you have done. We would not have a company today without you.

And, of course, the lovely ladies in finance who work tirelessly to ensure you get paid the correct amount- and on time! Daniela, Sunny, and Kelly- you have all taken our databases, accounting, and payable area to a different level. Thank you for providing such a high level of service to our partners.

Last but not least- our account management team… the bread and butter of our entire business. Brandon, you have done a fantastic job of fearlessly leading that group and watching your evolution has been so much fun from my vantage point. Jenn, your communication strategy in providing actual value to our affiliates has been top of industry. And Brock- thank you for coming in and stepping up. Keep it up- your future has great things in store.

Friends, thanks for contributing to such a wonderful fall at MAM. I am so lucky to have such great people around me in every capacity of this business. As we go into the next year we aim to get bigger, better, and faster into your hands… stay tuned to see what that looks like. It will be a fun ride. Happy Holidays everyone. See you in 2011!!

Introducing Brian Muskoff – Chief Operating Officer

December 13th, 2010

Brian Muskoff, Chief Operating Officer

Brian Muskoff, Chief Operating Officer

Words from Brian…

As 2011 kicks off, I’m extremely excited to be part of the Moss Affiliate Marketing team – I’ve been fortunate to have worked with a majority of the team in the past and know it’s a high character, business savvy and entertaining group of people.  My role with MAM is to lead the operations team, which includes affiliate and carrier integration, platform development and analytics.

My background is a mix of large and small companies in both technical and marketing roles.  For the past 5 years, I was on the Insurance.com team and prior to that I worked at FedEx and several consulting firms.  Although I was involved with a few affiliate and lead gen projects in the past, I have a ton to learn about the affiliate world and can’t wait to dig in.  In my first few weeks, it’s clear we have significant opportunities to shift the current industry thinking to better position our affiliate partners.

I’m based out of Cleveland, Ohio where I live with my 7-year old daughter.  I’m an early tech adopter and despite the results, I’m also a long-time Cleveland sports fan.  Looking forward to meeting many of you at the upcoming conferences, in the meantime, feel free to reach me at bmuskoff@mossaffiliatemarketing.com.

WAKE UP SNOOZY SUZY

September 30th, 2010

My gosh I am feeling like I should buy stock in Kimberly Clark right now. I have a feeling that Kleenex sales are going to go through the roof!

Seriously affiliates? Seriously?

Many of you may not know this (or maybe you do) but growing up everyone and their grandma used to pick on me. I mean I literally was the butt of every joke- and people walked all over me to make themselves feel better. I learned that if I beat them to the punch and proactively made fun of myself- or used my wit to turn the table people left me alone and didn’t pick on me anymore. So I adopted this strategy all the way until I was 30 years old as a defense mechanism. Many people who only met me at surface level thought I was an asshole- when that really wasn’t the case at all- it was just a front. Recently I have matured a little and am not as relentless with my cutting wit as I used to be- and people who have recently met me actually think I am a pretty nice guy. But, for this column I am about to go back to being an asshole again- hopefully for the last time.

AFFILIATES- wake up! Conversation after conversation I hear every affiliate complaining about Google. About the sustainability. About their changing algorithms. About how Google screwed them over. About how Google is such a monster. About how they can’t rely on Google. About how Google won’t return their call. I understand it negatively impacts your business, but complaining won’t change Google’s stance – you need to evolve!!!!

Seriously affiliates? I have always been so proud of you because you take on the risk. Because you are the pioneers. Because you have vision that others don’t. Because of how highly I regard you- I have started a business based on my faith in your ability to provide value and own the market. You have always been so dynamic… when spam emails went away- you adapted… when black hat marketing went away… you adapted… when trademark bidding went away you adapted… How is the heck are Google dynamics any different.

We live in an evolving world and you have chosen to work online. The days of manufacturing money by cheating the consumer and companies is in the rear view mirror. Google is evolving to stay relevant… you need to too! As long as you are dynamic and providing real value to your customers you will be relevant as long as you want to be.

So, take this wonderful weekend of football to cry in your beer. Because, news flash, the horse and buggy manufacturers are around anymore- and you won’t be either unless you adapt- and adapt fast. It’s what you signed up for. Starting Monday you need to buck up little camper and right the ship.

Now back to the pre-asshole Paul. I have faith in you. Always have. In auto insurance alone we are dealing with a $160B industry… there is plenty of opportunity and there are plenty of customers. I know you can evolve to continue to get your fair share and continue to work for yourself vs The Man. And remember, you are not alone – challenge your account managers to get you the tools and programs you need to be successful. Now go kick some ass and take some names like you have for years. Give the customer everything they are looking for and continue to live the life you have become accustomed to.

Going Exclusive with your Affiliate Advertiser

August 31st, 2010

Please, please, please tell me that you are not doing this. If the company you are working for is asking for an exclusive… they are scared you are going to leave because they don’t have best pricing. They want to limit your ability to shop… because they know you will find better.

It’s not like a relationship… in a relationship you ask for security because you want commitment to start a family… you want commitment so that you don’t catch an STD… or, maybe because you love them and they love you and that is a great way to show it!

Unless you are some perverse person- you are not going to start a family w/ your affiliate program, you certainly aren’t going to sleep with it (unless you find yourself with an attractive account manager at 4:00am at a conference in Vegas drunk as a skunk), and if you are in love with your affiliate program then you need a life.

Ever since I have been in this industry- even when I knew I had the best payouts by a long stretch I have always encouraged affiliates to continually test at least 5% of their traffic somewhere else. Why? If your affiliate program cares about you they would want you to have your eggs in a few baskets. What if their servers go down- who do you switch to on a dime? If someone acquires them and squeezes your margin you need an out… where do you turn? If they care about you they won’t lock you in to something that doesn’t make sense for you.

Look at it this way… let’s say Nike comes out with an awesome shoe. You freaking love it!! However, in order to get the shoe you have to promise to buy Nike’s for the rest of your life. Would you do it? Nike now has the power to get lazy, produce a terrible product- and you will be stuck with it. It creates inefficiencies in the marketplace- and the person getting the short end of the stick is you.

Just be careful- going exclusive gives the advertiser all the power, and allows laziness to creep in. You are at your best, and have the best opportunity if you can continually hold your program accountable. Have a great day!

The end of first generation insurance lead gen

August 17th, 2010

I don’t know about you- but I thought the apocalypse would be a lot different… I thought there would be balls of fire showering the earth- I thought stars in the sky would be exploding- I thought the world would spin on it’s axis 10 times faster… nope… nothing like that… the only byproduct is that online insurance will never be the same.

What a summer- and, my friends, the chaos is not over yet. It’s actually all very exciting and I hope that the result is a better consumer experience- and a better affiliate marketplace. Traditionally I write about universal topics that most in the industry can relate to. This time- I am going to focus on the industry that is near and dear to my heart- insurance. Why- because this summer has been freaking exciting.

So, now let’s do some gossip… NetQuote is the largest lead generator on the block… and they were rocking. Insureme was the second largest with a pure lead generator model. Insureme was acquired by BankRate who was acquired by Apax. Then, NetQuote was also acquired by BankRate… they wanted to grow and they wanted to grow fast!! Holy hundreds of millions of dollars changing hands Batman.

Concurrently- Insurance.com- en route $100MM annual revenues in 2008 made a series of strategic mistakes and started into a death spiral which came to a head this summer when they had to fire sale to QuinStreet and WhiteMountain. Not quite hundreds of millions of dollars- but not too shabby of a deal for a fire sale.

Aside from the obvious- that NQ and I.com were the two powerhouses in the Insurance vertical outside of carriers- these two companies primary revenues were made up by you Mr and Mrs affiliate. You hold a lot of power- and what you do makes others a lot of money! Make sure you are getting your share!!

Now, after these types of large acquisitions there is are some inevitable changes. For earn out purposes- margin goals tend to be high- and so sometimes payouts shrink… watch this carefully. Philosophy shifts are common- so reach out to your new account manager and make sure you understand where the new company stands. It’s a great time to refresh the relationship with your account manager- and see what is new- and what you can do to get fee increases, and drive more quality traffic. Personnel changes happen- so make sure you know who your account manager is and not a casualty of the exchange.

Anyhow, congratulations affiliates- for building up very strong companies that looked exceptionally lucrative in the purchaser’s eyes. You should commend yourself for a job well done. Hip Hip Huzzah.

Yahoo! and Microsoft have formed a search alliance

May 7th, 2010

Letter to Advertiser,

As we shared in February, Yahoo! and Microsoft have formed a search alliance that will enable you to reach more customers with less time and effort. With the convenience of one account, you can access up to 154 million searchers, and approximately 62% more search volume than on Yahoo! alone¹.

To take advantage of these benefits, all Yahoo! Search Marketing advertisers will transition to the Microsoft Advertising adCenter platform.

Transition Timing
Our priority is to make this transition as smooth as possible for you. Here’s how we’re planning to do that:

• Protect the holiday period – We know how important the holiday selling season is to many of our advertisers. That’s why our aim is to complete this transition in the U.S. and Canada before the start of the 2010 holiday season.

• Ensure a quality transition – If at any time we feel we cannot transition with quality while protecting the holiday period, we will defer the transition until after the holidays. Should this happen, we will keep you updated.

• Provide a window of time – To give you as much flexibility as possible, we plan to provide you with a several week window, beginning in late summer, within which to initiate and complete your transition.

Transition Experience
Over the last several months, we’ve been working very closely with Microsoft to design a high quality transition experience for you. Here’s an overview of what you can expect:

• Regular communication – This email kicks off a series of communications designed to help you learn about the transition. Upcoming communications will also help you get to know adCenter, the search advertising platform you’ll use to reach potential customers across the Yahoo! and Microsoft networks after the transition.

• Transition tools – To help guide you through the step-by-step process of moving your campaigns to adCenter, we’ll provide you with transition tools within your Yahoo! Search Marketing account.

Next Steps and Resources
For now, the two most important things you can do are to manage your Yahoo! Search Marketing campaigns as usual, and keep your eye out for transition-related communications. You have a number of resources available to help you stay on top of the information:

• YSM Blog – The Yahoo! Search Marketing blog will post regularly about the transition.

• Transition Center – The Yahoo! Transition Center includes articles, downloadable materials, and, coming soon, videos and tutorials about the transition and adCenter

• Emails – We’ll send you regular updates via email, so you won’t miss a thing.

• Survey – Next month, you may be asked to participate in a survey about the Yahoo! and Microsoft Search Alliance. Your feedback is important and we strongly encourage you to participate.

We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.

Sincerely,

Your Partners at Yahoo!

Goin’ Back to Cali

April 16th, 2010

Hola All- I will be going to AdTech April 19-21 in San Francisco. If you are going to be there- and want to connect please let me know. Have a great day! Paul Moss

It’s time to Critically Think About Your Web Experience

April 9th, 2010

I screwed up… big time. But I am not the only one- a lot of us have screwed up. It’s not too late to change.

Who in this life wants to be controlled? No one… except the exceptionally weak. Not a normal characteristic for entrepreneurs or pioneers- which most of us are who are currently in the online business. So before we get too carried away- let’s all back up a bit and ensure we are going down the correct path.

As you know- I like analogies… so let’s get those out of the way. How many of you have borrowed money from your parents… only to realize it was a way to give them power to criticize, question, and manipulate you?

How many brides out there wanted a simple wedding (maybe because you couldn’t afford it)… and all of the sudden your Mom said she would be happy to buy a nice cake, pay for the flowers, your dress, the reception hall, the dinners…. and so on? Then you turn around and realize it isn’t your wedding anymore… it is completely customized to your Mother.

How many of you have accepted Venture Capital money? You had a wonderful idea for a company- it was going along just fine- not quite as big as you wanted it to be- so you accepted some money. All of the sudden you are powerless and subject to their whims and ways of doing business. Doesn’t feel good- does it.

I am not saying that these types of arrangements can’t work. But I would argue that it is often the exception and not the rule. You have to be careful about anything that gives someone else leverage. When you go into these arrangements- go in with your eyes wide open- and expect the worst- be happy if you get anything better. Sometimes these types of arrangements are a necessary evil… but at least you know what to expect.

Today’s subject is about Google Analytics, Gmail, Facebook, etc. All these things are great products- but at what price? Google Analytics places javascript on your page. Do you know what this leads to- potential security breeches that can totally hack your website, Google knowing everything about your customers, administrative web pages, passwords, servers, etc. Everything! Google has never been a fan of affiliates (just read some of my other blogs)- so why are they trying to help you? My guess is to learn as much as they can and then go after the traffic directly. There’s more money in something if you cut out the middleman.

You use Gmail? Google knows all of your friends, habits, and interests. And you think they don’t monitor these things? Bull shit! Why do you think that advertisement for Target shows up a day after you told your girlfriend you were going to go clothes shopping?

Facebook is another interesting one… how many billions of dollars is in worth now? Ummm… a ton. However, as soon as recently they weren’t even profitable… how can a company be worth billions if they are not profitable?!? Because there is information that can be manipulated and turn into sales down the road. Next time you go to facebook…. Find the logout button… not that easy- is it? Most websites allow you to logout on every page of their website. Not Facebook- you have got to go searching.

What happens when you don’t log out? They track all the websites you go to, all the activity on your computer, etc. You give them this power.

We all spend a lot of time online. And we think we are free thinkers and making our own decisions online. I am warning you- if we continue to use these products and give these companies the control- you will be a puppet… and the likes of Google, Facebook, GotoMeeting (asks for unrestricted access to your computer), etc will be driving your online experiences and making your decisions for you.

I am not a conspiracy theorist- this stuff is real. I’ll admit, I have screwed up because I have bought into some of these things… but at what cost?